LUCK IS AN ATTITUDE will be launched to media in true Italian style on 7th September 2011 at one of Italy's most iconic monuments - The Spanish Steps in Rome. David Gandy, along with global DJ duo 2manydjs, will create the most playful MARTINI hour in the world.
The experience include an excluse set from 2manydjs, plus a dramatic stunt with 100 MARTINI women!
LUCK IS AN ATTITUDE is the newly launched brand campaign for a new generation that identifies with the core values of MARTINI while staying true to its heritage. It is about living life to the fullest, taking a chance and daring to be playful.
David Gandy, the world's only male super-model, who personifies LUCK IS AN ATTITUDE will debut a talent search on Facebook across sixteen countries called Kisser Casting. The role involves a lucky winner kissing ten women and is paid €150,000. The successful candidate will be chosen by a high profile panel and will become a worldwide MARTINI star in its new TV ad.
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