With just two days until it’s UK release, YOU INSTEAD had its London Launch party last night with a VIP screening at Camden Odeon followed by an exclusive afterparty at the famous Camden Barfly.
The film’s stars were in attendance and the two leads took to the stage to entertain the guests with leading man Luke Treadaway performing the film’s title song and Natalia Tena’s band Molotov Jukebox playing a exhilarating set which had revelers dancing the night away!
The cast and crew were also joined by winners of the You Instead new band search in association with Contact Music and Gibson. The chosen band, The Great Gatsby, won the chance to open for the stars and were presented with a Epiphone Les Paul Standard guitar.
Shot guerrilla-style, over five days during T in the Park in the summer of 2010, YOU INSTEAD is a free-wheeling rock’n’roll love story set against the raucous magnificence and unforgettable sounds of Scotland’s leading music festival.
The film features a charismatic performance from Luke Treadaway as strutting indie star Adam. Arriving at T in the Park for his gig, Adam is handcuffed to punky girl-band leader Morello. Initial frustration gives away to grudging acceptance and then the stirring of genuine feelings over the next 24 hours of the festival.
YOU INSTEAD releases Friday 16 September, 2011You Instead
Two feuding rock stars get handcuffed together for 24 hours at a music festival where they are both due to perform.
Director: David Mackenzie
Writer: Thomas Leveritt (screenplay)
Stars: Luke Treadaway, Natalia Tena and Mathew Baynton
For more information on film visit the
www.theestablishingshot.com
